As part of their Sustainability Consulting and Coordinating course, four students worked with CBMR staff to create the first phase of a Sustainability Strategic Plan (SSP). The students—Casey Hess, Jennie Ciota, Lissette Rios, and David Mitchell—took a triple bottom line approach, targeting the social, environmental and economic sustainability of the resort.
“Project-based learning is a cornerstone of the MEM program, as with many other programs at Western,” said Brooke Moran, professor of the consulting course. “We aim to provide authentic learning experiences for students that stretch them, wherein they can further their knowledge base, technical and leadership skills, and wherein they are accountable to industry stakeholders.”
The four students took best practices they learned in class and combined them with additional research into effective strategies at Aspen Ski Company, Patagonia and ski resorts in the East. They then applied their learnings to real situations at CBMR.
In the one semester they had to work, the group focused their efforts on energy efficiency, employee engagement, waste, and marketing and communications. A new group of MEM students will continue the project in the future.
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