The Colorado Sun spotlights 'first-in-the-nation outdoor MBA program'

Colorado Gov. John Hickenlooper speaks at Western’s Quigley Hall

The Colorado Sun spotlights 'first-in-the-nation outdoor MBA program'

Taylor Cull
Photo by Feb 12, 2019

The 23 students enrolled in the inaugural cohort of Western Colorado University’s first-of-its-kind Outdoor Industry MBA program recently caught the attention of a longtime outdoors/tourism reporter in Colorado.

Jason Blevins—formerly of The Denver Post, currently of The Colorado Sun—connected with the graduate students during their first immersion experience Jan. 27 to Feb. 1 at the Outdoor Retailer Snow Show in Denver. The graduate students were there to attend the industry’s premier trade show and meet throughout the week with industry leaders, including Director of the Office of the Colorado Outdoor Recreation Industry Luis Benitez and various CEOs and VPs.

In “Colorado’s first-in-the-nation outdoor MBA program is hitting its stride just as the industry needs it to,” which published Feb. 12, Blevins features the immersion experience, interviews students and School of Business Dean and Outdoor Industry MBA Director Peter Sherman, researches the origins of the program, and breaks down the facets of the two-year graduate program.

“The outdoor industry too often has to look outside its boundaries to fill executive-level positions,” Sherman told The Sun. “We hope to change that.”

For the full story—including comments from Western professors Jay Whitacre, Brooke Moran and D. Scott Borden as well as photos of the inaugural cohort at Outdoor Retailer—visit

Photo: Colorado Gov. John Hickenlooper announces new Outdoor Industry MBA scholarships at Western’s Kincaid Concert Hall within Quigley Hall in October 2018.