RECREATION AND SPORT MARKETING

A survey of recreation and sport marketing topics: buyer behavior, segmentation, positioning, demand analysis, information and research, pricing, promotion, channels, 'product' policies, destinations, sponsorship, endorsement, merchandising, and fundraising. Prerequisites: ENG 102 with a minimum grade of "C-" and completion of at least 30 credits; or instructor permission.

Credits: 
3
Program Code: 
ROE
Course Number: 
333
Academic Program(s): 
Recreation & Outdoor Education