Marketing Communications

Advertising, sales promotions, media utilization, public relations, and personal selling are highlighted in this course. Legal regulations and ethical considerations in mass media advertising and promotions are also covered. Finally, the student is exposed to the principles of planning and budgeting for such media events. Prerequisites:MATH 140, MATH 141, or MATH 151 with a minimum grade of ÒC-Ó; ACC 201 with a minimum grade of ÒCÓ; BUAD 270; or instructor permission.

Credits: 
3
Program Code: 
BUAD
Course Number: 
335
Academic Program(s): 
Strategic Communication
Latin American Business
Management
Marketing
Innovation Creativity & Entrepreneurship (ICE)