Resort Management

  • Bachelor of Arts in Business Administration
    • Emphasis

    Get Involved

    A college education is more than just taking courses. Meet new people, apply your skills and stretch beyond your comfort zone. Make your education an experience.

    • Career Fairs: Connect with future employers during the various career fairs in the School of Business and around Colorado.
    • ICELab: The Innovation + Creativity + Entrepreneurship (ICE) Lab on upper campus is a space that provides startups and expanding businesses with the materials and support needed to succeed.
    • Office of Career Success: Business students have a department-specific career services professional.
    • Study Abroad: Experience Harlaxton College in the English Midlands.


    Institutional Scholarships

    Common Scholarships

    Western offers approximately 70 common scholarships for which a wide variety of students are eligible (e.g., locals, veterans, transfers). Apply for any number of these common scholarships using Western’s Common Scholarship Application, which is due April 1. For more information, visit

    Early Action Credit

    If a student is accepted to Western by Nov. 1 and qualifies for a merit scholarship, the student will receive an additional $500 for the first year. Use our Net Price Calculator to determine whether you qualify for a merit scholarship.

    Mountaineer Alumni Recommendation Scholarship

    Western Colorado University alumni can nominate prospective students for a $500 scholarship ($250 per semester) for first year only. Application deadline is typically June 1. For more information, visit

    Neighboring States Program

    Students with a permanent address from one of the seven contiguous neighboring states to Colorado who have demonstrated financial need are automatically considered for a special $1,000 per year grant, totaling $4,000 over four years.

    The Western Neighboring States program can be added to WUE, CP or merit scholarships. So, if you are a permanent resident of one of those seven states—and show financial need—you are eligible.

    For more information about the Neighboring States program, visit Western’s Tuition Discount Programs Page.

    Presidential Promise

    The Presidential Promise is guaranteed to students who have received a scholarship through the Denver Scholarship Foundation (DSF) and/or GearUp—and are eligible for a Pell Grant.

    For students who meet these criteria, Western will cover the cost of tuition and fees through the combination of federal, state and institutional aid. For more information on the Presidential promise, visit

    Tuition Discount Programs

    Western Undergraduate Exchange (WUE) or Central Plains (CP) tuition represents a substantial savings relative to normal, out-of-state tuition. Students eligible for the WUE or CP program will be charged 150% of Western’s total in-state tuition. For 2018-19, total in-state tuition was $8,934. WUE/CP tuition was $13,401. The WUE/CP discount is valued at $4,695.

    For more information about the WUE and CP geography-based programs, visit Western’s Tuition Discount Programs Page.

    Western Merit Scholarship

    Immediately upon acceptance at Western, every student is considered for a merit scholarship worth between $2,500-$4,500 per year for in-state students and $8,000-$10,000 for out-of-state students. The amount is based on the student's GPA and ACT/SAT scores. Visit our Net Price Calculator at to determine whether you qualify for a merit scholarship. 

    For more information about merit scholarships at Western, visit

    Faculty & Staff


    Kevin A. Nelson, Ph.D. headshot
    Associate Dean of Business School
    Phone: 970.943.2610
    Office Location: Borick Business Building 243
    Michael Vieregge, Ph.D. headshot
    Professor of Business Administration
    Phone: 970.943.2566
    Office Location: Borick Business Building 241


    FOR REQUIRED COURSES AND DEGREE PLANS, VISIT THE OFFICIAL UNIVERSITY CATALOG. This is a sample of courses offered by Western Colorado University. To ensure the courses you need are offered during the current semester, please visit the university course search.

     BUAD 150 - Introduction to Hospitality (3 credits)

    An introduction to hospitality management, including historical developmental patterns, current business trends, and future international expectations. Current job market, working environments, personal risks, and rewards are explored.

     BUAD 331 - Food and Beverage Management (3 credits)

    Prepares students for management of sales, food cost controls, beverage cost controls, labor, personnel, sanitation, and market analysis as they relate to the resort industry. Prerequisites: completion of Base Curriculum; BUAD 150; or instructor permission.

     BUAD 332 - Rental and Retail Management (3 credits)

    An introduction to operating rental and retail-profit centers as part of a corporation involved in the resort industry. Topics covered include managing personnel, equipment, training, traffic flow, buying, forecasting, and accounting. Prerequisites: completion of Base Curriculum; BUAD 150; or instructor permission.

     BUAD 334 - Lodging Operations (3 credits)

    A focus on organizational structure and front office positions. Topics covered include reservation, registration and rooming process; management, financial, and policy control procedures; and organization, staffing, and functions of housekeeping departments Prerequisite: completion of Base Curriculum; BUAD 150; or instructor permission. Class will be held at Crested Butte Mountain Resort.

     BUAD 337 - Hospitality Law and Risk Management (3 credits)

    Provides an awareness of the rights and responsibilities that the law grants to or imposes upon a hotelkeeper and illustrates the possible consequences of failure to satisfy legal obligations. Also included is risk management as a means of mitigating exposure to lawsuits and fines. Prerequisites: BUAD 150; BUAD 210; or instructor permission.

     BUAD 345 - Consumer Behavior (3 credits)

    Utilizing theories from the behavioral sciences, this course provides an in-depth examination of the individual customer learning and decision-making processes, segmentation, as well as culture, subculture, and social class relationships with marketing. Students develop an understanding of consumer's shopping behavior, utilization of different marketing channels, perception of products, and reactions to advertising and other selling methods. Prerequisites: completion of Base Curriculum; BUAD 270; or instructor permission.

     BUAD 350 - Human Resource Management (3 credits)

    Provides students with an understanding of the functions, content and challenges of Human Resource Management (HRM) in organizations today. Insights will be developed on basic dimensions of HRM such as recruitment, selection, performance management, rewards and retention, as well as particular challenges concerning strategic HRM and global environments. Emphasis is placed on how the complexities of HRM relate to students' past and future experiences as members of organizations. Prerequisites: BUAD 309 or COM 202 or instructor permission.

     BUAD 363 - Business and the Environment (3 credits)

    A focus on the impact on the environment of human presence and absence. There is a consideration of various green practices that result in both positive environmental impacts and cost savings to industry, and examination of governmental initiatives regarding various business practices and their expected impacts on the environment, on businesses bottom lines, and on consumers. Course material emphasizes videos, readings,and guest lectures. Prerequisite: completion of Base Curriculum; or instructor permission.

     BUAD 482 - Hospitality Operation Management (3 credits)

    An integration of management functions learned in previous classes into a workable approach to profitable resort operations. Students are encouraged to take this course during their last semester; graduating seniors are given priority in enrollment. Prerequisite: completion of Base Curriculum; BUAD 331; BUAD 332; BUAD 334; BUAD 337; BUAD 360;or instructor permission. Class will be held at Crested Butte Mountain Resort.

     BUAD 491 - Strategic Management (3 credits)

    The formal analysis of an organization's macro and industry environment; its mission and goals; and strategy formulation, implementation, and control. This is a capstone course which integrates the student's knowledge from the areas of accounting, finance, marketing, and management. Students are encouraged to take this course during their last semester; graduating seniors are given priority in enrollment. Prerequisites: completion of Base Curriculum; BUAD 309; BUAD 333 or 350; BUAD 360; and senior standing.

     BUAD 499 - Internship in Business Administration ( credits)

    A course designed specifically for junior- and senior-level students. Internships provide guided, counseled, and progressive experience under a dual-tutelage program of a businessperson and an academician. An academically monitored activity to assure quality experience. Graded Satisfactory/Unsatisfactory only. Prerequisite: completion of Base Curriculum; or instructor permission.

     ROE 398 - Program Planning (with laboratory) (3 credits)

    Equips students with a variety of program-planning methodologies and skills. Emphasis is placed on the planning, organization, implementation, and evaluation of recreation programs. Theories are applied in an experiential setting. Prerequisites: ENG 102 with a minimum grade of C- and completion of at least 30 credits; or instructor permission.

  • Bachelor of Arts in Business Administration
    • Emphasis

    Resort Management students learn the fundamentals of service, whether it be analyzing occupancy trends for a resort, tracking an organization’s carbon footprint, planning activities, closing a sale or even basics like suggesting a trail run or starting up a snowmobile. This warm and versatile style of hospitality and tourism services is called “Western Hospitality.” Students are strongly encouraged to find local and national—even international—internships and research opportunities to gain marketable skills in preparation for professional careers or graduate school.


    According to the World Travel & Tourism Council, the travel and tourism industry supports one in 10 jobs worldwide and generates over 10% of world GDP.

    Resort Management graduates enter a global marketplace that’s constantly finding new ways to integrate new technologies to improve the visitor experience. Customizable marketing campaigns using artificial intelligence, “smart” hotel rooms and augmented reality apps that help inform travelers about a city’s history are just a sample of innovations that are changing the customer experience model.

    At the same time, the infusion of technology in tourism is balanced by trending “local experience” and eco-tourism sectors; people want to travel sustainably, embark on bike tours, eat local cuisine and integrate with the communities they visit. 

    Through Western’s liberal arts curriculum, Resort Management graduates can explore courses (or even declare an additional major or minor) in areas like Computer Science, Environment & Sustainability, Public History and Recreation & Outdoor Education so they have the versatility to influence the ever-changing and diverse travel and tourism industry.

    Learn More

    Reach out to Michael Vieregge, Ph.D. for more information.