Western's Marketing emphasis is built on the foundation of traditional marketing principles, with a focus on leveraging new technologies and collaboration across disciplines.

In an age when time to market and customer relationships rule, marketing can only succeed if everyone in the organization participates.

Western combines the expertise of its Marketing faculty with its Art, Communication and Computer Science faculty to equip our students to respond to real-time customer needs. Our approach prepares Western students to be true utility players in any marketing environment.

What Will You Learn? What Skills Will You Acquire When You Study Marketing?

Marketing is both a philosophy and a toolkit. Western Marketing students are well versed in strategy, planning and execution. Our Marketing courses focus on teaching the fundamental importance of customer relationships and their links to company profits and long-term success. In today’s environment, employers value workers who can understand the big picture and drive results. Western Marketing students can:

  • Assess the competitive environment with an eye toward change and constant improvement.
  • Analyze the firm’s current standing in the marketplace and prioritize resources to maximize marketing impact.
  • Plan a unified brand image and a unique customer experience.

Beyond the Classroom

Our small classes and faculty with real-world marketing experience work with the local business community on comprehensive marketing plans, social media and market research projects. These applied projects give Western students experience that goes well beyond the theoretical, while building their communication, project-management and problem-solving skills.

Recent Marketing majors have interned at:

  • Cambridge Financial Partners
  • Crested Butte Film Festival
  • Telluride Tourism Association
  • Two Plank Productions
  • Colorado Freeskier
  • Pueblo Chamber of Commerce

After Graduation

Western Marketing graduates have gone on to work for top-tier advertising firms, such as Crispin Porter + Borgusky, and have also started and grown many successful businesses.

Next Steps

If you're interested in Western's Marketing Program, we invite you to take the next steps towards becoming a part of the Mountaineer family. 

Share your interest with friends and family:
  1. Email this to your friends or familyShare on LinkedIn Share on Google+  Twitter Share this on Facebook

  2. Get more information about the program.
  3. Schedule a campus visit so you can meet professors, see the beautiful Gunnison Valley, and find out if Western is the perfect school for you.
  4. Start the online application process - apply online now.
  5. Find scholarships, grants, or financial aid that match your interests and situation.

Faculty & Staff


Lecturer in Business Administration
Phone: 970.943.3027
Office Location: Borick Business Building 245
Assistant Professor of Marketing
BS University of Virginia, PhD University of Utah
Phone: 970.943.3008
Office Location: Borick Business Building 246