Latin American Business
Faculty & Staff
BUAD 311 - Essentials Excel Skills for the Workplace (1 credits)
This course prepares the student for Microsoft Excel Office Specialist certification. This course covers all of the topics tested by the certifying examination including managing worksheets and workbooks, applying formulas and functions, analyzing and organizing data, visual presentation of data, and sharing worksheet data with others. Prerequisites: college-level mathematics requirement with a minimum grade of "C-" or instructor permission
BUAD 312 - Advanced Excel Applications (2 credits)
This course emphasizes the use of computer spreadsheets to organize, analyze and present quantitative information to aid managerial decision-making. The course exercises include examples from several disciplines including business, energy and environmental impact analysis, natural sciences, and social sciences. Specific topics will include business planning and budgeting, capital budgeting and net present value analysis, time value of money, cost / benefit analysis, goal seeking, scenario planning and pivot tables. Prerequisites: BUAD 311, Excel Office Specialist certification or instructor permission.
BUAD 335 - Marketing Communications (3 credits)
Advertising, sales promotions, media utilization, public relations, and personal selling are highlighted in this course. Legal regulations and ethical considerations in mass media advertising and promotions are also covered. Finally, the student is exposed to the principles of planning and budgeting for such media events. Prerequisites:MATH 140, MATH 141, or MATH 151 with a minimum grade of ÒC-Ó; ACC 201 with a minimum grade of ÒCÓ; BUAD 270; or instructor permission.
BUAD 340 - Global Business (3 credits)
An advanced course with application of management and marketing principles to the inter-national marketplace. Cultural, political, and geographic differences are analyzed in order to develop market strategies for global markets. Prerequisite: BUAD 309 or COM 202; or instructor permission.
BUAD 345 - Consumer Behavior (3 credits)
Utilizing theories from the behavioral sciences, this course provides an in-depth examination of the individual customer learning and decision-making processes, segmentation, as well as culture, subculture, and social class relationships with marketing. Students develop an understanding of consumer's shopping behavior, utilization of different marketing channels, perception of products, and reactions to advertising and other selling methods. Prerequisites: completion of Base Curriculum; BUAD 270; or instructor permission.
BUAD 350 - Human Resource Management (3 credits)
Provides students with an understanding of the functions, content and challenges of Human Resource Management (HRM) in organizations today. Insights will be developed on basic dimensions of HRM such as recruitment, selection, performance management, rewards and retention, as well as particular challenges concerning strategic HRM and global environments. Emphasis is placed on how the complexities of HRM relate to students' past and future experiences as members of organizations. Prerequisites: BUAD 309 or COM 202 or instructor permission.
BUAD 491 - Strategic Management (3 credits)
The formal analysis of an organization's macro and industry environment; its mission and goals; and strategy formulation, implementation, and control. This is a capstone course which integrates the student's knowledge from the areas of accounting, finance, marketing, and management. Students are encouraged to take this course during their last semester; graduating seniors are given priority in enrollment. Prerequisites: completion of Base Curriculum; BUAD 309; BUAD 333 or 350; BUAD 360; and senior standing.
ECON 201 - Macroeconomics (3 credits)
An introduction to the methods, models, and approaches used by economists to analyze and interpret events and policies related to the overall operation of the economy. The course endeavors to make sense of unemployment, inflation, recessions, debt and deficits, economic growth, the expanding role of the Federal Reserve, and policies to provide stability to the economy. Additional attention is given to the making of economic policy in an era of globalization. Finally, students are exposed to multiple schools of thought regarding macroeconomic reasoning. Prerequisite: ACT math score of 19 or above; SAT math score of 500 or above; pass MATH 099; or Accuplacer Elementary Algebra test score of 85 or higher, or university-level math requirement with a minimum grade of C-. Prerequisite or corequisite: ENG 102.
ECON 303 - International Economics and Globalization (3 credits)
An exploration of economic, political, and social effects of globalization. This is examined from the perspectives of trade, development, finance, and the environment. The first half of the course focuses on the impacts of international trade. This includes preferential trading relations, protectionism, global trade agreements, competitiveness, and possible conflicts between trade and social objectives. The second half of the course focuses on international monetary relations and regimes. This includes understanding the balance of payments, exchange rate determination, currency crises, and international debt. Prerequisites: MATH 140, MATH 141, or MATH 151with a minimum grade of ÒC-Ó; ECON 201; ECON 202 recommended.
HIST 260 - History of Latin America (3 credits)
A survey of the major events and themes of Latin American History from pre-Columbian times through the modern era with special emphasis on the interaction of New and Old World cultures and the impact of colonization and the construction of national identity after independence into the modern era. GT-HI1
SPAN 101 - Elementary Spanish I (3 credits)
An introduction to essentials of the Spanish language: comprehension, speaking, reading, and writing. Reserved for students with less than two years of high school Spanish.
SPAN 102 - Elementary Spanish II (3 credits)
A continuation of SPAN 101. Prerequisite: SPAN 101 or equivalent.
SPAN 254 - Intermediate Spanish I (3 credits)
A continuation of SPAN 102. A grammar review and extensive practice in conversation, reading, and writing. Prerequisite: SPAN 102 or equivalent (two years or more of high school Spanish).
SPAN 255 - Intermediate Spanish II (3 credits)
A continuation of SPAN 254. Further practice and development of speaking, reading, and writing skills. Prerequisite: SPAN 254 or equivalent.
SPAN 341 - Latin American Civilization and Culture (3 credits)
An introduction to the general trends of Latin American civilization, culture and the national character, as expressed in everyday life in the various countries of Latin America. Includes pre-Columbian history to the present. Conducted in Spanish. Prerequisite: SPAN 255 or equivalent.
Latin America is one of the most dynamic regions in the world in terms of economic growth, political interaction with the U.S. and the preservation of natural and cultural resources.
The Latin American Business emphasis provides students an opportunity to study the field from a variety of disciplinary angles. Through a mixture of business, economics, history and Spanish coursework, students can begin the process of understanding these fascinating peoples and nations. The increasing interdependence of the Americas demands that students gain exposure to the issues and forces related to the constantly-changing relationships between the United States and Latin America.
- Global Business
- International Economics and Globalization
- Latin American History
- Consumer Behavior
- Human Resource Management
- Latin American Civilization and Culture
- Mexican Civilization and Culture