Innovation, Creativity & Entrepreneurship (ICE)


The Innovation, Creativity & Entrepreneurship (ICE) Emphasis at Western is designed to prepare students to finance, plan for, start and manage their own profitable venture.

Western’s Innovation, Creativity & Entrepreneurship program is all about fresh thinking, positive impact and rising to challenges. And our setting in the eclectic Gunnison Valley reinforces such attitudes. We question the status quo by championing bold ideas, taking intelligent risks and accepting sensible failures.  Professors with real-world entrepreneurial experiences present the curriculum. Our small classes help students develop personal relationships with local business owners and connect the classroom to the community in ways that encourage growth, leadership and commitment.

What Will You Learn in the Innovation, Creativity & Entrepreneurship program? What Skills Will You Acquire?

Innovation, Creativity & Entrepreneurship at Western is anchored in the fundamentals of business, from accounting, marketing and economics, to management and strategy. You will learn to manage an enterprise as an innovative leader, as comfortable reinventing a critical business process as you are formulating strategy for the entire organization. Some of the skills Western ICE students grow reach beyond operational fundamentals, including:

  • Opportunity recognition
  • Problem framing
  • Design thinking
  • Creative thinking
  • Empathetic awareness
  • Risk management
  • Resilience
  • Negotiation

Beyond the Classroom

Taking a required experiential course that exposes you to real businesses and organizational challenges further develops entrepreneurial skills. Students work one on one as business consultants with an existing or start-up small business.

After Graduation

In our Entrepreneurial Planning course, students develop their own business plans. Many students have launched successful businesses from the plans they created at Western.

Next Steps

If you're interested in Western's Innovation, Creativity & Entrepreneurship Program, we invite you to take the next steps towards becoming a part of the Mountaineer family.

Share your interest with friends and family:
  1. Email this to your friends or family Share on LinkedIn  Share on Google+ Twitter  Share this on Facebook

  2. Get more information about the program.
  3. Schedule a campus visit so you can meet professors, see the beautiful Gunnison Valley, and find out if Western is the perfect school for you.
  4. Start the online application process - apply online now.
  5. Find scholarships, grants, or financial aid that match your interests and situation.

Faculty & Staff


Associate Professor of Business Administration / Innovation + Creativity + Entrepreneurship (ICE) Project Director
BS University of Wyoming, JD University of Colorado School of Law
Phone: 970.943.2300
Office Location: Borick Business Building 222