Bachelor of Arts
School of Business
The ICE emphasis and minor prepare students to be leaders who challenge the status quo. Students experience cuttingedge innovation and problem-solving techniques necessary for solving the ever-changing commercial, social and environmental challenges of tomorrow. ICE students master the ability to recognize opportunity, frame problems, think creatively, manage risk and launch organizations.
ICE is an experiential program for students looking to push beyond the classroom and into the world, becoming immersed in making change in their areas of interest. While anchored in marketing, management and strategy, the ICE program focuses on developing the skills and attitudes needed to generate effective solutions in a complex and ambiguous world. By creating real organizations that are making a real impact, you’ll gain a set of tools that will help you achieve ambitious goals and move ideas from vision to venture, including:
- Empathetic awareness
- Problem framing
- Creative thinking
The goal of the ICE program is to create a culture of innovation, creativity and entrepreneurship. Our focus is preparing students with the right attitudes and skills for the professional environment they will experience in the 21st century—whether they choose to start a company or not.
Studies predict that half of students graduating in 2025 will be self-employed at some point in their careers. Change is the new normal and traditional careers no longer exist. Academic programs need to change as well to prepare students properly with a modern mental framework and a new toolkit of skills they will need to succeed.
Those students who see themselves as social change agents and want to help the world also need entrepreneurship skills to be successful. Repeatedly, employers tell us that, all else being equal, students who have had innovation and entrepreneurship experiences are more competitive candidates.