BUAD 100 Business in Society 3 credits
A study of the role of business in modern society. Topics include the private enterprise system, consumerism, management functions, major functional areas of large business, vital areas of small-business operation, and the environment of business.
BUAD 150 Introduction to Hospitality 3 credits
An introduction to hospitality management, including historical developmental patterns, current business trends, and future international expectations. Current job market, working environments, personal risks, and rewards are explored.
BUAD 197 Special Topics 1-6 credits
BUAD 206 Personal Finance 3 credits
Designed to help students plan the handling of their finances in everyday business transactions. Topics include budgeting, credit, savings, insurance, income tax, investments, and estate planning.
BUAD 210 Legal Environment of Business 3 credits
Provides students an ability to sense the occasions when a lawyer should be consulted for guidance in avoiding legal mistakes. A study is made of the ordinary legal aspects of common business transactions, including the topics of social forces, contracts, personal property, and agency.
BUAD 220 Computer Applications in Business 3 credits
Designed to teach students to apply a variety of interdisciplinary computer applications in their business professions. Topics include integrating word processing, spreadsheets, databases, communications, and graphics on personal computers. A minimal skill in keyboarding is required.
BUAD 270 Principles of Marketing 3 credits
An introduction to the fundamental concepts of marketing, including consumer demand and behavior, segmentation, advertising, marketing research, product development, distribution, pricing, the internet as a marketing agent, and global marketing issues. The student is exposed to the most basic tools, factors, and marketing principles administered by management in establishing policy, planning, and complex problem solving. Prerequisites: ENG 102 with a minimum grade of “C-” and completion of at least 24 credits; or instructor permission.
BUAD 297 Special Topics 1-6 credits
BUAD 300 Business Ethics 3 credits
A study of how ethics apply to business organizations today. Special emphasis is placed on developing moral reasoning. The course provides multiple perspectives on actual cases and ethical dilemmas faced by organizations with an emphasis on allowing students to think through ethical problems. Topics studied include moral philosophies, moral agency and development, ethical underpinnings of free markets and economic systems, and ethical concerns with the environment, future generations, and other stakeholders such as employees and consumers. Prerequisites: completion of Base Curriculum; BUAD 309 or COTH 202; or instructor permission.
BUAD 301 Topics in Business Administration 1-6 credits
Provides an opportunity for students to examine current issues, topics, problems, and trends within the field.
BUAD 305 Fundamentals of Professional Land and Resource Management 3 credits
Introduction to the energy industry, including petroleum, minerals, wind, solar, and alternative fuels. Includes the history of the energy industry and provides basics in exploration, production, transportation and refining. Electricity generation and transmission is explored and global energy concepts are discussed. Prerequisite: admission into the PLRM program or instructor permission.
BUAD 309 Business Communication 3 credits
A study of the fundamentals, principles, and practices of effective written communication, including concepts of appearance, language, and psychology of tone and persuasiveness as applied to the business letter, memorandum, and report. Presentation skills are also discussed. Prerequisites: ENG 102 with a minimum grade of “C-”; sophomore standing.
BUAD 315 Business Law 3 credits
Study includes: sales, commercial paper, secured transactions, corporations, partnerships, estates, trusts, and agency. Prerequisite: BUAD 210.
BUAD 320 Petroleum Land Management 3 credits
Introduction to the field of land management in the petroleum industry. Covers the necessary knowledge and skills of the petroleum land professional, both in the U.S. and internationally. Topics include land survey systems, mineral ownership and severance, as well as oil and gas leases. Examines other oil and gas exploration and development phases. State and federal leasing is covered. Prerequisites admission into the PLRM program, or instructor permission.
BUAD 325 Management Information Systems 3 credits
A study of how managers can and should be involved with systems planning, development, and implementation; what information systems resources are available to managers for decision support; and how information and technology can be used to support business strategy. Also, this course takes a managerial approach to information systems concepts and applications in business, while exposing the student to various types of software in the business sector. Prerequisite: BUAD 220 or CIS 120.
BUAD 330 Mining Land Management 3 credits
An introduction to the field of land management in the mining industry both in the U.S. and internationally. Includes fundamentals of mining geology and technical operations as well as fundamentals of the Mining Act of 1872 and its amendments and interpretation. Emphasis is on the role of the mining land negotiator including lands available for mining, surface inspections, private leasing or purchasing, public lands leasing, negotiation and land maintenance. The concept of permitting is also introduced. Prerequisites: admission into the PLRM program; BUAD 305; BUAD 320; or instructor permission.
BUAD 331 Food and Beverage Management 3 credits
Prepares students for management of sales, food cost controls, beverage cost controls, labor, personnel, sanitation, and market analysis as they relate to the resort industry. Prerequisites: completion of Base Curriculum; BUAD 150; or instructor permission.
BUAD 332 Rental and Retail Management 3 credits
An introduction to operating rental and retail-profit centers as part of a corporation involved in the resort industry. Topics covered include managing personnel, equipment, training, traffic flow, buying, forecasting, and accounting. Prerequisites: completion of Base Curriculum; BUAD 150; or instructor permission.
BUAD 333 Organizational Behavior 3 credits
Provides students an understanding of human behavior in organizations today. Students will become familiar with the basic dimensions of organizational behavior covering topics such as leadership, motivation, management of people, and group dynamics. The course stresses an experimental approach as well as the personal nature of the material and how this relates to the complexities of behavior in and of organizations. Prerequisite: BUAD 309 or COTH 202; or instructor permission.
BUAD 334 Lodging Operations 3 credits
A focus on organizational structure and front office positions. Topics covered include reservation, registration and rooming process; management, financial, and policy control procedures; and organization, staffing, and functions of housekeeping departments. Prerequisite: completion of Base Curriculum; BUAD 150; or instructor permission.
BUAD 335 Marketing Communications 3 credits
Advertising, sales promotions, media utilization, public relations, and personal selling are highlighted in this course. Legal regulations and ethical considerations in mass media advertising and promotions are also covered. Finally, the student is exposed to the principles of planning and budgeting for such media events. Prerequisites: MATH 140, MATH 141, or MATH 151 with a minimum grade of “C-”; ACC 201 with a minimum grade of “C”; BUAD 270; or instructor permission.
BUAD 337 Hospitality Law and Risk Management 3 credits
Provides an awareness of the rights and responsibilities that the law grants to or imposes upon a hotelkeeper and illustrates the possible consequences of failure to satisfy legal obligations. Also included is risk management as a means of mitigating exposure to lawsuits and fines. Prerequisites: BUAD 150; BUAD 210; or instructor permission.
BUAD 340 Global Business 3 credits
An advanced course with application of management and marketing principles to the international marketplace. Cultural, political, and geographic differences are analyzed in order to develop market strategies for global markets. Prerequisite: BUAD 309 or COTH 202; or instructor permission.
BUAD 345 Consumer Behavior 3 credits
Utilizing theories from the behavioral sciences, this course provides an in-depth examination of the individual customer learning and decision-making processes, segmentation, as well as culture, subculture, and social class relationships with marketing. Students develop an understanding of consumers’ shopping behavior, utilization of different marketing channels, perception of products, and reactions to advertising and other selling methods. Prerequisites: completion of Base Curriculum; BUAD 270; or instructor permission.
BUAD 350 Human Resource Management 3 credits
Provides students with an understanding of the functions, content and challenges of Human Resource Management (HRM) in organizations today. Insights will be developed on basic dimensions of HRM such as recruitment, selection, performance management, rewards and retention, as well as particular challenges concerning strategic HRM and global environments. Emphasis is placed on how the complexities of HRM relate to students’ past and future experiences as members of organizations. Prerequisite: BUAD 309 or COTH 202; or instructor permission.
BUAD 360 Managerial Finance 3 credits
An introductory course to the field of managerial finance, covering such topics as financial analysis, time value of money, risk/return analysis, capital budgeting, working capital management, cost of capital, and optimal capital structure. Prerequisite: completion of Base Curriculum; or instructor permission.
BUAD 363 Business and the Environment 3 credits
A focus on the impact on the environment of human presence and absence. There is a consideration of various ‘green practices’ that result in both positive environmental impacts and cost savings to industry, and examination of governmental initiatives regarding various business practices and their expected impacts on the environment, on businesses’ bottom lines, and on consumers. Course material emphasizes videos, readings, and guest lectures. Prerequisite: completion of Base Curriculum; or instructor permission.
BUAD 375 Entrepreneurship and Business Planning 3 credits
Provides the future entrepreneur with the skills and insights necessary to minimize risks associated with the undertaking of a new business venture. The primary focus is for each student to prepare a complete business plan for a proposed business enterprise. Prerequisites: completion of Base Curriculum; BUAD 270; BUAD 333 or BUAD 350; BUAD 360; or instructor permission.
BUAD 397 Special Topics 1-6 credits
Prerequisite: completion of Base Curriculum; or instructor permission.
BUAD 410 Water and Environmental Law 3 credits
A comprehensive case law study of water and environmental law, addressing the historical development of the riparian, prior appropriation, Federal and Indian water rights doctrines, and the emergence of Federal and State environmental law and policy, specifically addressing how water law and environmental law interface with and impact each other. This course will develop a knowledge base fundamental to the preparation of a student in the PLRM emphasis. Prerequisite: completion of Base Curriculum; or instructor permission. BUAD 210 recommended.
BUAD 420 Oil and Gas Law and Contracts 3 credits
Includes the nature and protection of oil and gas rights, conveying oil and gas rights, oil and gas leasing, as well as tax and other business matters. Case law based study of jurisprudence affecting the oil and gas industry. Emphasis is on oil and gas titles, leases, contracts, and mineral ownership. State regulation is also emphasized and international case studies are discussed. Prerequisites: admission into the PLRM program; BUAD 305; BUAD 320; or instructor permission. BUAD 330 recommended as a corequisite.
BUAD 425 Marketing Research 3 credits
The focus of this course is the collection, analysis, and interpretation of marketing data for reporting research information necessary to make informed marketing decisions. Students develop skills in defining research problems, designing surveys, experiments, and observational studies, managing data collection, performing data analysis, and communicating results. Prerequisites: completion of Base Curriculum; BUAD 270; or instructor permission. BUAD 335 and BUAD 345 recommended.
BUAD 461 Investments 3 credits
A study of the many investments available for individual portfolios. Emphasis is placed on the risks inherent in investments and the methods and techniques of analysis used in selecting securities for investments. Prerequisite: completion of Base Curriculum; BUAD 360; or instructor permission.
BUAD 482 Hospitality Operations Management 3 credits
An integration of management functions learned in previous classes into a workable approach to profitable resort operations. Students are encouraged to take this course during their last semester; graduating seniors are given priority in enrollment. Prerequisite: completion of Base Curriculum; BUAD 331; BUAD 332; BUAD 334; BUAD 337; BUAD 360; or instructor permission.
BUAD 485 Quantitative Decision Making 3 credits
A course in managerial decision making that emphasizes the use of computer spreadsheets to organize, analyze, and present quantitative information to aid managerial decision-making. The course includes quantitative topics from a wide variety of business functions, including production, human resources, accounting, finance, marketing, and information systems. Prerequisites: completion of Base Curriculum; BUAD 360; or instructor permission.
BUAD 491 Strategic Management 3 credits
The formal analysis of an organization’s macro and industry environment; its mission and goals; and strategy formulation, implementation, and control. This is a capstone course which integrates the student’s knowledge from the areas of accounting, finance, marketing, and management. Students are encouraged to take this course during their last semester; graduating seniors are given priority in enrollment. Prerequisites: completion of Base Curriculum; BUAD 309; BUAD 333 or 350; BUAD 360; and senior standing.
BUAD 492 Independent Study 1-6 credits
A singular investigation into a unique problem to be determined jointly by the researcher and the advisor. Prerequisite: completion of Base Curriculum; or instructor permission.
BUAD 494 Entrepreneurial Analysis and Consulting 3 credits
An investigation of emerging problems and issues relevant to small businesses. This is accomplished through two techniques: l) studying current business journal articles, and 2) working with a local small-business owner to solve a specific problem facing his or her business. Prerequisite: completion of Base Curriculum; BUAD 375; or instructor permission.
BUAD 497 Special Topics 1-6 credits
Prerequisite: completion of Base Curriculum; or instructor permission.
BUAD 499 Internship in Business Administration 1-6 credits
A course designed specifically for junior- and senior-level students. Internships provide guided, counseled, and progressive experience under a dual-tutelage program of a businessperson and an academician. An academically monitored activity to assure quality experience. Graded Satisfactory/Unsatisfactory only. Prerequisite: completion of Base Curriculum; or instructor permission.