Public Relations

Careers

Career preparation starts your first year at Western. Visit Career Services in Library 120 and online at western.edu/career to discover your interests, define your goals and land your dream job.

Courses

For required courses and degree plans, visit the official University Catalog. Below is a general overview of courses at Western Colorado University related to this area of study.

 COM 151 - Introduction to Mass Media (3 cred.)

An examination of media-related industries (broadcasting, journalism, advertising, public relations and online communications), and the issues related to those industries that affect contemporary public discourse.

 COM 205 - Communication Arts I (3 cred.)

This course is a study of the theory and associated terminology of visual communication including the application of concepts to film, theatre, and convergent media. Topics include aesthetics, design elements, mimesis, performance, semiotics and introduction to the primary techniques of the various communication arts. Prerequisite: ENG 102 with a minimum grade of "C-."

 COM 241 - Media Writing (3 cred.)

An analysis and practice of the major forms of media writing, including print, broadcast and web-based publication, with an introduction to the ways that production varies the writing of each. Prerequisite: ENG 102 with a minimum grade of ÒC-.Ó

 COM 274 - Public Relations Communication (3 cred.)

A study of the use of communication to establish credibility, trust, and confidence between and among communities, employees, public agencies, civic organizations and business institutions.

 COM 323 - Media/Arts Management (3 cred.)

An introduction to the basic principles and structure of management as it applies to Communication Arts. Particular focus is given to management of small and mid-size nonprofit media and arts organizations, and to the interrelationship between those two areas. Prerequisite: junior standing or permission of the instructor.

 COM 346 - Multimedia Communication (3 cred.)

An exploration of the theory and application of multimedia communication principles through projects that use common interactive multimedia, animation, non-linear editing, web authoring, and desktop-publishing programs. Prerequisites: COM 205, or instructor permission.

 COM 351 - Media Theory and Research (3 cred.)

An examination of media from a theoretical, organizational perspective. Topics covered include departmental functions and duties, programming, formats, regulations and finances. Also, in the context of media theory, empirical data is explored. Prerequisite:COM 241 and COM 274, or instructor permission.

 COM 372 - Issues Management (3 cred.)

An exploration of the communication practices and strategies used by organizations to react to current events, publicity, and society. Emphasis is placed upon persuasion, media relations, and information campaigns. Prerequisite: junior standing.

 COM 474 - Campaign Planning in Advertising and Public Information (3 cred.)

An analysis of the many facets of information campaign planning. It explores concepts like persuasion and audience behavior, researching attitudes and effectiveness, campaign objectives and strategies, media choices, and relevant social and ethical issues. In addition, students are expected to build their own information campaigns. Prerequisite:COM 274.

Faculty & Staff

Faculty

Jack Lucido, MFA headshot
Professor of Communication Arts, Director of Film Studies, Chair of CALL Department
Phone: 970.943.3052
Office Location: Taylor Hall 216
Eun-A Park, Ph.D. headshot
Associate Professor of Communication Arts
Phone: 970.943.2265
Office Location: Taylor Hall 222C
Terry Schliesman, Ph.D. headshot
Professor of Communication Arts
Phone: 970.943.2036
Office Location: Taylor Hall 212E

Scholarships

Institutional Scholarships

Common Scholarships

Western offers approximately 70 common scholarships for which a wide variety of students are eligible (e.g., locals, veterans, transfers). Apply for any number of these common scholarships using Western’s Common Scholarship Application, which is due April 1. For more information, visit our scholarships page.

Early Action Credit

If a student is accepted to Western by Nov. 1 and qualifies for a merit scholarship, the student will receive an additional $500 for the first year. Use our Net Price Calculator to determine whether you qualify for a merit scholarship.

Mountaineer Alumni Recommendation Scholarship

Western Colorado University alumni can nominate prospective students for a $500 scholarship ($250 per semester) for first year only. Application deadline is typically June 1. For more information, visit western.edu/mars.

Neighboring States Program

Students with a permanent address from one of the seven contiguous neighboring states to Colorado who have demonstrated financial need are automatically considered for a special $1,000 per year grant, totaling $4,000 over four years.

The Western Neighboring States program can be added to WUE, CP or merit scholarships. So, if you are a permanent resident of one of those seven states—and show financial need—you are eligible.

For more information about the Neighboring States program, visit Western’s Tuition Discount Programs Page.

Presidential Promise

The Presidential Promise is guaranteed to students who have received a scholarship through the Denver Scholarship Foundation (DSF) and/or GearUp—and are eligible for a Pell Grant.

For students who meet these criteria, Western will cover the cost of tuition and fees through the combination of federal, state and institutional aid. For more information on the Presidential Promise, visit our scholarships page.

Tuition Discount Programs

Western Undergraduate Exchange (WUE) or Central Plains (CP) tuition represents a substantial savings relative to normal, out-of-state tuition. Students eligible for the WUE or CP program will be charged 150% of Western’s total in-state tuition. For 2018-19, total in-state tuition was $8,934. WUE/CP tuition was $13,401. The WUE/CP discount is valued at $4,695.

For more information about the WUE and CP geography-based programs, visit Western’s Tuition Discount Programs Page.

Western Merit Scholarship

Immediately upon acceptance at Western, every student is considered for a merit scholarship worth between $2,500-$4,500 per year for in-state students and $8,000-$10,000 for out-of-state students. The amount is based on the student's GPA and ACT/SAT scores. Visit our Net Price Calculator at western.edu/cost to determine whether you qualify for a merit scholarship. 

For more information about merit scholarships at Western, visit our scholarships page.

Get Involved

A college education is more than just taking courses. Meet new people, apply your skills and stretch beyond your comfort zone. Make your education an experience.

  • KWSB Radio: On air since 1968, KWSB is student driven, student staffed and open to anyone who wants to have their own radio show. 
     
  • Mountaineer Media: A student-run media production group specializing in short films, screenings and storytelling abilities.
     
  • Taylor Media Center: Houses film production studios, audio production studios and more.
     
  • Top o' the World Newspaper: Monthly paper composed by students offering opportunities in newswriting, photography, editing, designing and advertising sales.
     
  • Western Theatre Company: A co-curricular program and student-run producing board that oversee and provide quality live performance to the campus and Gunnison community.

Public relations (PR) professionals use strategic communication to establish credibility, trust and confidence among communities, employees, public agencies, civic organizations and businesses. While marketing is focused on selling products and services through advertising and market research, PR deals with the organization’s brand and reputation as a whole. Western’s Public Relations minor is a perfect complement for Business Administration or Communication Arts students who want to enter the professional arena with the credentials needed to manage and execute PR campaigns.

Learn More

Reach out for more information about the program.

Eun-A-Park
Associate Professor of Communication Arts
Phone: 
Office Location: 
Taylor Hall 222C

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