Publishing

Careers

Faculty & Staff

Faculty

Kevin J. Anderson, MFA headshot
Director, Publishing Concentration
Phone:
Office Location: Remote

Courses

For required courses and degree plans, visit the official University Catalog. Below is a general overview of courses at Western Colorado University related to this area of study.

 CRWR 520 - SUMMER INTENSIVE I (3 cred.)

Introduces students to the entire publishing process from book concept to taking a book out of print, the different models of publishing companies, the book anatomy and basic design, author relations and acquisitions strategies. The theme, title, and student responsibilities in producing the literary journal is also decided upon. Graded Satisfactory/Unsatisfactory only.

 CRWR 521 - EDITORIAL PRACTICUM I (3 cred.)

Involves students in an acquisitions editorial staff that reads and evaluates submissions for publication in the book project for the year. Students review submissions ahead of time and e-mail comments to acquisitions editor on whether work should be considered by entire board, and then participate in online discussions every other week Students also meet online three times to discuss materials from learning modules, and how that information relates to book project and their duties as editors and publishers. Prerequisites: CRWR 520. Co-requisites: CRWR 522, CRWR 523, CRWR 524.

 CRWR 522 - EDITORIAL SKILLS (1 cred.)

Teaches these topics: what an editor does (and does not do); what "house style" is and how books conform; steps from developmental edit to copyedit to proofread; and appropriate interaction with authors. Graded Satisfactory/Unsatisfactory only. Prerequisite: CRWR 520. Co-requisites: CRWR 521, CRWR 523, and CRWR 524.

 CRWR 523 - ACQUISITIONS (1 cred.)

Focuses on these topics: identifying potential authors and conducting author outreach; market analysis; working with agents and book packagers; negotiating the author contract; and working in editorial review groups – who participates and why. Graded Satisfactory/Unsatisfactory only. Prerequisite: CRWR 520. Co-requisites: CRWR 521, CRWR 522, and CRWR 524.

 CRWR 524 - BUSNS MODELS FOR PRESS HOUSES (1 cred.)

Familiarizes students with traditional publishing house models such as nonprofit, for-profit, academic press, and trade press, as well as the emerging online electronic delivery models of publishing. This is offered as Satisfactory/Unsatisfactory credit. Prerequisite: CRWR 520. Co-requisites: CRWR 521, CRWR 522, CRWR 523.

 CRWR 525 - EDITORIAL PRACTICUM II (3 cred.)

Involves students in an acquisitions editorial staff that will select, proof, and ready submissions for publication of the book project for the year. Students participate in online discussions every week, meeting as an editorial board to select submissions for publication in the book project for the year. Students finalize selections, proof work, and ready book for publication. Also meets online three times to discuss materials from learning modules, and how that information relates to book project and their duties as editors and publishers. Offered for Satisfactory/Unsatisfactory credit. Prerequisites: CRWR 521. Co-requisites: CRWR 526, CRWR 527, CRWR 528.

 CRWR 526 - DESIGN AND LAYOUT (1 cred.)

Provides students with an understanding of such design and layout consideration as typography, use of graphics, cover design, interior book layout, creating an index, interaction with printers, as well as alternative considerations for electronic and e-reader delivery. Offered for Satisfactory/Unsatisfactory credit. Prerequisite: CRWR 521. Co-requisites: CRWR 525, CRWR 527, CRWR 528.

 CRWR 527 - MARKETING AND SALES (1 cred.)

Familiarizes student with the topics of 1) the role of the author in marketing and selling a book; 2) the marketing done prior to book publication and what happens after release; 3) effective public relations; 4) sales model-direct, bookstores/retail, hybrid distributions; and electronic promotion, marketing, and delivery; 5) selling books in-house by team, by distribution, and by commissioned reps; 6) tracking and evaluating sales. Offered for Satisfactory/Unsatisfactory credit. Prerequisites: CRWR 521. Co-requisites: CRWR 525, CRWR 526, CRWR 528.

 CRWR 528 - BACK OFFICE AND FULFILLMENT (1 cred.)

Covers accounting and inventory issues, customer service, warehousing and shipping of physical book inventory, as well as electronic delivery systems. This course is offered for Satisfactory/Unsatisfactory credit. Prerequisites: CRWR 521. Co-requisites: CRWR 525, CRWR 526, CRWR 527.

 CRWR 530 - SUMMER INTENSIVE II (3 cred.)

Focuses on final preparation of the product as well as formulating and launching a marketing plan for distribution. This is offered for Satisfactory/Unsatisfactory credit. Prerequisite: CRWR 525.

Western’s Publishing MFA and M.A. include a thorough study of the publishing industry—editing, design, production, marketing, distribution and bookselling, including new technologies that have changed the industry for writers, publishers, booksellers and readers. Students will work hands-on to create books that will be released by a commercial publisher by the end of the program—an original anthology they have jointly edited and produced, as well as a public-domain “classic” reissued from scratch in print and ebook formats.

The Program

The Publishing program begins with a two-week in-residence summer intensive wherein the students learn the basics of the publishing industry. They will perform brief intern work for a small commercial publisher. As their main project for the coming year, they will jointly develop a concept for an original anthology and solicit submissions.

The fall and spring semester will each consist of two courses, one focused on the traditional publishing industry and one on new-model and independent publishing. Because of the rapidly changing nature of the industry, most of the learning materials will consist of podcasts, blogs and up-to-date industry journals.

To acquire hands-on, practical knowledge, students will read the slushpile submissions for their anthology project, debate and select the stories to be included, while adhering to a financial and word count budget. Students will analyze typical book and short story contracts, then issue contracts for the accepted anthology stories, and in the spring semester, the group of students will design, proofread, and produce the printing masters for the anthology. As a solo project, each student will select a public-domain “classic” that they will reissue from scratch, performing all the steps to create the print and ebook formats. Students will market their finished books by the end of the semester and participate in a book signing event upon graduation.

Learn More

Reach out for more information about the program.

Michelle Wilk
Program Support Coordinator
Phone: 
Office Location: 
Quigley Hall 117

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