View Dr. Borden's Curriculum Vitae.
Dr. D. Scott Borden is a Lecturer in the undergraduate Department of Environment and Sustainability; Graduate Faculty for the Masters in Environmental Management Programs; Marketing Coordinator for the Center for Environment and Sustainability; and, the Coordinator of the Resilience Studies Consortium. Prior to coming to Western, he lectured and conducted research in the Business School at the University of Exeter, UK, examining the use of marketing to promote water efficiency in small and medium sized tourism enterprises. Before his European experiences, Scott was a mentor teacher of science and stewardship at NatureBridge in Yosemite National Park which teaches science education to over 34,000 students each year. These past experiences aid him in connecting his students with inspiring individuals, case studies and work opportunities from around the world.
Research Interests: I am interested in the intersection between classic marketing techniques and socially beneficial behavior. This area of study is called social marketing and I have published academic papers on the subject as well as taught both undergraduate and graduate courses on the topic. Human behavior is a complex and messy area of study. However, applying the science and art of marketing to promote behavior change (ie socially responsible purchasing, riding a bike to work, safer public spaces, etc.) has been shown to increase rates of participation by staggering amounts. While I also enjoy debating the ethical applications of marketing to change behavior, it is one of many arrows in our quiver for prompting a more just and sustainable future.
-Social marketing in tourism accommodation
-Social marketing to promote composting
-Evaluating the marketability of Benefit Corporation Certification
-Nudging recycling behavior
-International marketing of Higher Education
Teaching: I teach a variety of courses including: Introduction to Environment and Sustainability, Marketing Nature, Marketing Social Causes and Water Seminar.