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How do I do it?

Basically with a lot of smoke and mirrors.  As you can see from the who I am above I am not a computer programmer.  Everything I do is about matching up users with appropriate technologies.  In other words I am the dreaded middle man.  Although in this case I don't think it is so bad. Here's why:  there are literally thousands of IT solutions for millions of needs in the world.  The problem as Alvin Toffler explained in Future Shock is:  "too much change in too short a period of time."  This change not includes the technology but the change of business practices and processes.

Why can't the typical computer geek pick a solution?

Because they are computer geeks.  ;-)  But really the problem in leaving IT solutions up to IT specialists is that their focus is too narrow.  Generally IT will choose either of two extremes: 

  1. The super cool functions option
    1. You see this in IT driven solutions all the time.  Purchasing overly complicated software with a multitude of functions of which end users typically use less than 20%.  
  2. The easiest for IT to manage option
    1. In this case IT wasn't interested in the problem being requested to solve.  As a result, IT will view this as outside interference in their day to day management practices and will search for a product that is is to maintain for THEM.  In the process, most considerations as to the end users are subverted.
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