Web Style Guide for western.edu

Building strong university recognition

Our western.edu site is a primary resource for students and others seeking information about Western State Colorado University. We have designed a set of standards and guidelines to ensure Western's web identity is clear, consistent and distinct. All web pages must meet university web standards, in both design and content.

How to use the Web Style Guide

This style guide is for official, university pages. These are pages created by the university, its departments and other administrative offices, whether hosted by a paid, third-party web server or on a university web server. These standards do not apply to personal web pages for individual students, faculty or staff members – although you might find helpful suggestions here for choices you make on your own site(s).

This style guide aims to aid Western State Colorado University web editors and web content managers in presenting consistently high-quality web pages. To ensure a unified experience, official pages of western.edu should appear to be visually related, demonstrate high usability standards and convey the university‘s brand promise.

The guide should is a supplement to the university’s Web Policy (currently under review), which regulates the standards, requirements and policies governing university websites.

Templates, Banners, Page Header Images

All department and program websites must use the official template built in the university’s Content Management System (Drupal). The university web manager supports all web templates and banners. They include the institution’s visual-identity standards and brand strategies.

  • This style guide provides information on how to maintain a look and feel consistent with the university's website.
  • Our web templates include page-layout options, the university logo, departmental nameplates, official fonts and color styles, footers, and banner links.
  • Web banners span the top of each page in the website and include the logo, nameplate, universal search box and links.
  • Website owners and managers should maintain and regularly update the content area below the banner, which must contain the standard navigational elements for all departmental sites.
  • Basic page-header images can be added by web content managers and must be 870 pixels by 390 pixels in size. You can upload several page-header images and they will display on the page in a slide show. Single page-header-image uploads will display one, constant image to web visitors.
  • Marketing & Media Relations must review and approve any modification of our page templates. We are not currently accepting requests for custom web templates as we move forward to support our new branding efforts. But please address other customized-content requests to webmaster@western.edu.