Western State College is now Western State Colorado University

(Aug. 1, 2012) — The new school year will bring with it a new name for Western State College of Colorado as the 101-year-old institution officially becomes Western State Colorado University.

“Today we celebrate a new name, but also the rich educational environment synonymous with Western,” President Jay Hellman said. “While our new name preserves our Western Colorado heritage, it also reflects the broadening opportunities available to us as we move toward the future as Western State Colorado University.”

Taking effect on Aug. 1, the name change culminates a five-month plan approved by the school’s Board of Trustees in March. Gov. John Hickenlooper signed bill HB-12-1331 on June 4, officially changing the name of the institution to Western State Colorado University.

A new branding effort accompanies the new name including a university logo developed by BFT International. Presented in the school’s traditional crimson and slate colors, the new logo features a stylized outline of the Rocky Mountains above the bold initials “WSCU” and signature “Western State Colorado University.” The tagline, “Learning, Elevated” refers to Western’s status as the nation’s highest four-year university campus, at 7,700 feet.

Western's athletic teams will also sport a new graphic identity featuring a ruggedly, updated version of the traditional Mountaineer mascot.

Western will welcome its first “university” class of freshmen when classes begin for the fall semester on Aug. 28.

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Wednesday, August 1, 2012 - 2:15am