Gunnison will be the start of the race’s third stage on Aug. 22, which ends in Aspen.
According to Tom Burggraf, executive director of the WSC Foundation, the sponsorship offers opportunities to elevate visibility for Western and the entire Gunnison Valley.
In 2011, the UPCC drew more than one million spectators in its inaugural year. The city of Gunnison welcomed 2,000 spectators when the peloton passed through the town on its way to Mt. Crested Butte on Aug. 23. More than 5,500 people were in attendance at the Queen Stage Start in Gunnison the following day. The week-long event netted 25 hours of national television coverage on NBC and Versus, and also aired in 116 countries and territories. According to event organizers, the event had an $83.5 million economic impact on the state economy and 94 percent of spectators plan to return for this year’s race.
“The WSC Foundation recognizes the incredible opportunity the USA Pro Cycling Challenge presents,” Burggraf remarked. “We look forward to wringing every drop of potential from this event to let attendees, participants and especially the legion of media spectators see and know the unique treasure that is Western.”