Courses

BUAD 100 BUSINESS IN SOCIETY

A study of the role of business in modern society. Topics include the private enterprise system, consumerism, management functions, major functional areas of large business, vital areas of small-business operation, and the environment of business.

BUAD 150 INTRODUCTION TO HOSPITALITY

An introduction to hospitality management, including historical developmental patterns, current business trends, and future international expectations. Current job market, working environments, personal risks, and rewards are explored.

BUAD 210 LEGAL ENVIRONMENT OF BUSINESS

Provides students an ability to sense the occasions when a lawyer should be consulted for guidance in avoiding legal mistakes. A study is made of the ordinary legal aspects of common business transactions, including the topics of social forces, contracts, personal property, and agency.

BUAD 220 COMPUTER APPLICATIONS IN BUSINESS

Designed to teach students to apply a variety of interdisciplinary computer applications in their business professions. Topics include integrating word processing, spreadsheets, databases, communications, and graphics on personal computers. A minimal skill in keyboarding is required.

BUAD 270 PRINCIPLES OF MARKETING

An introduction to the fundamental concepts of marketing, including consumer demand and behavior, segmentation, advertising, marketing research, product development, distribution, pricing, the internet as a marketing agent, and global marketing issues. The student is exposed to the most basic tools, factors, and marketing principles administered by management in establishing policy, planning, and complex problem solving. Prerequisites: ENG 102 with a minimum grade of "C-" and completion of at least 24 credits

BUAD 305 FUND OF PROF LAND AND RES MGMT

Introduction to the energy industry, including petroleum, minerals, wind, solar, and alternative fuels. Includes the history of the energy industry and provides basics in exploration, production, transportation and refining. Electricity generation and transmission is explored and global energy concepts are discussed. Prerequisite: admission into the PLRM program or instructor permission.

BUAD 309 BUSINESS COMMUNICATIONS

A study of the fundamentals, principles, and practices of effective written communication, including concepts of appearance, language, and psychology of tone and persuasiveness as applied to the business letter, memorandum, and report. Presentation skills are also discussed. Prerequisites: ENG 102 with a minimum grade of “C-”

BUAD 311 ESSENTIAL EXCEL SKILLS

This course prepares the student for Microsoft Excel Office Specialist certification. This course covers all of the topics tested by the certifying examination including managing worksheets and workbooks, applying formulas and functions, analyzing and organizing data, visual presentation of data, and sharing worksheet data with others. Prerequisites: college-level mathematics requirement with a minimum grade of "C-" or instructor permission

BUAD 312 ADVANCED EXCEL APPLICATIONS

This course emphasizes the use of computer spreadsheets to organize, analyze and present quantitative information to aid managerial decision-making. The course exercises include examples from several disciplines including business, energy and environmental impact analysis, natural sciences, and social sciences. Specific topics will include business planning and budgeting, capital budgeting and net present value analysis, time value of money, cost / benefit analysis, goal seeking, scenario planning and pivot tables.Prerequisites: BUAD 311, Excel Office Specialist certification or instructor permission.

BUAD 315 BUSINESS LAW

Study includes: sales, commercial paper, secured transactions, corporations, partnerships, estates, trusts, and agency. Prerequisite: BUAD 210.

BUAD 320 PETROLEUM LAND MANAGEMENT

Introduction to the field of land management in the petroleum industry. Covers the necessary knowledge and skills of the petroleum land professional, both in the U.S. and internationally. Topics include land survey systems, mineral ownership and severance, as well as oil and gas leases. Examines other oil and gas exploration and development phases. State and federal leasing is covered. Prerequisites admission into the PLRM program, or instructor permission.

BUAD 331 FOOD AND BEVERAGE MANAGEMENT

Prepares students for management of sales, food cost controls, beverage cost controls, labor, personnel, sanitation, and market analysis as they relate to the resort industry. Prerequisites: completion of Base Curriculum

BUAD 333 ORGANIZATIONAL BEHAVIOR

Provides students an understanding of human behavior in organizations today. Students will become familiar with the basic dimensions of organizational behavior covering topics such as leadership, motivation, management of people, and group dynamics. The course stresses an experimental approach as well as the personal nature of the material and how this relates to the complexities of behavior in and of organizations. Prerequisite: BUAD 309 or COTH 202

BUAD 335 MARKETING COMMUNICATIONS

Advertising, sales promotions, media utilization, public relations, and personal selling are highlighted in this course. Legal regulations and ethical considerations in mass media advertising and promotions are also covered. Finally, the student is exposed to the principles of planning and budgeting for such media events. Prerequisites:MATH 140, MATH 141, or MATH 151 with a minimum grade of “C-”

BUAD 337 HOSPITALITY LAW AND RISK MANAGEMENT

Provides an awareness of the rights and responsibilities that the law grants to or imposes upon a hotelkeeper and illustrates the possible consequences of failure to satisfy legal obligations. Also included is risk management as a means of mitigating exposure to lawsuits and fines. Prerequisites: BUAD 150

BUAD 340 GLOBAL BUSINESS

Provides an awareness of the rights and responsibilities that the law grants to or imposes upon a hotelkeeper and illustrates the possible consequences of failure to satisfy legal obligations. Also included is risk management as a means of mitigating exposure to lawsuits and fines. Prerequisites: BUAD 150

BUAD 345 CONSUMER BEHAVIOR

Utilizing theories from the behavioral sciences, this course provides an in-depth examination of the individual customer learning and decision-making processes, segmentation, as well as culture, subculture, and social class relationships with marketing. Students develop an understanding of consumers’ shopping behavior, utilization of different marketing channels, perception of products, and reactions to advertising and other selling methods. Prerequisites: completion of Base Curriculum

BUAD 350 HUMAN RESOURCE MANAGEMENT

Provides students with an understanding of the functions, content and challenges of Human Resource Management (HRM) in organizations today. Insights will be developed on basic dimensions of HRM such as recruitment, selection, performance management, rewards and retention, as well as particular challenges concerning strategic HRM and global environments. Emphasis is placed on how the complexities of HRM relate to students' past and future experiences as members of organizations. Prerequisites: BUAD 309 or COTH 202 or instructor permission.

BUAD 360 MANAGERIAL FINANCE

Utilizing theories from the behavioral sciences, this course provides an in-depth examination of the individual customer learning and decision-making processes, segmentation, as well as culture, subculture, and social class relationships with marketing. Students develop an understanding of consumers’ shopping behavior, utilization of different marketing channels, perception of products, and reactions to advertising and other selling methods. Prerequisites: completion of Base Curriculum

BUAD 375 ENTREPRENEURSHIP BUSINESS PLAN

Provides the future entrepreneur with the skills and insights necessary to minimize risks associated with the undertaking of a new business venture. The primary focus is for each student to prepare a complete business plan for a proposed business enterprise. Prerequisites: completion of Base Curriculum

BUAD 397 ST: PLRM PROFESSIONAL DEVELOP

Prerequisite: completion of Base Curriculum

BUAD 410 WATER ENVIRONMENTAL LAW

A comprehensive case law study of water and environmental law, addressing the historical development of the riparian, prior appropriation, Federal and Indian water rights doctrines, and the emergence of Federal and State environmental law and policy, specifically addressing how water law and environmental law interface with and impact each other. This course will develop a knowledge base fundamental to the preparation of a student in the PLRM emphasis. Prerequisite: completion of Base Curriculum

BUAD 461 INVESTMENTS

A study of the many investments available for individual portfolios. Emphasis is placed on the risks inherent in investments and the methods and techniques of analysis used in selecting securities for investments. Prerequisite: completion of Base Curriculum

BUAD 491 STRATEGIC MANAGEMENT

The formal analysis of an organization’s macro and industry environment