MARKETING AND SALES

Familiarizes student with the topics of 1) the role of the author in marketing and selling a book; 2) the marketing done prior to book publication and what happens after release; 3) effective public relations; 4) sales model-direct, bookstores/retail, hybrid distributions; and electronic promotion, marketing, and delivery; 5) selling books in-house by team, by distribution, and by commissioned reps; 6) tracking and evaluating sales. Offered for Satisfactory/Unsatisfactory credit. Prerequisites: CRWR 521. Co-requisites: CRWR 525, CRWR 526, CRWR 528.

Credits: 
1
Program Code: 
CRWR
Course Number: 
527
Academic Program(s): 
Graduate Program in Creative Writing
Certificate in Publishing