MANAGERIAL FINANCE

Utilizing theories from the behavioral sciences, this course provides an in-depth examination of the individual customer learning and decision-making processes, segmentation, as well as culture, subculture, and social class relationships with marketing. Students develop an understanding of consumers’ shopping behavior, utilization of different marketing channels, perception of products, and reactions to advertising and other selling methods. Prerequisites: completion of Base Curriculum

Credits: 
3
Program Code: 
BUAD
Course Number: 
360
Academic Program(s): 
Business Administration
Professional Land & Resource Management Program (PLRM)
Accounting
Economics
Management