CAMPAIGN PLANNING IN ADVERTISING AND PUBLIC INFORMATION

An analysis of the many facets of information campaign planning. It explores concepts like persuasion and audience behavior, researching attitudes and effectiveness, campaign objectives and strategies, media choices, and relevant social and ethical issues. In addition, students are expected to build their own information campaigns. Prerequisite: COM 274.

Credits: 
3
Program Code: 
COM
Course Number: 
474
Academic Program(s): 
Communication Arts