Marketing Majors and Minors 2016-17

Marketing Emphasis

A minimum of 57 credits is required, including the 18-credit Base Curriculum, the 15-credit Business Administration Nucleus, and the following courses:
BUAD 335  Marketing Communications 3 cr
BUAD 340  Global Business 3 cr
BUAD 345  Consumer Behavior 3 cr
BUAD 425  Marketing Research 3 cr
BUAD 491  Strategic Management 3 cr
Nine credits of following electives:
BUAD 100  Business in Society 3 cr
BUAD 150  Introduction to Hospitality 3 cr
BUAD 300  Business Ethics 3 cr
BUAD 311  Essential Excel Skills for the Workplace  1 cr
BUAD 312  Advanced Excel Applications  2 cr
BUAD 315  Business Law 3 cr
BUAD 325  Management Information Systems 3 cr
BUAD 350  Human Resource Management 3 cr
BUAD 499  Internship in Business Administration 3 cr
CIS    160  Introduction to Web Design  3 cr
COM 372  Issues Management  3 cr
ECON 201  Macroeconomics  3 cr
No more than three credits from BUAD 100 Business in Society, BUAD 150 Introduction to Hospitality, or BUAD 499 Internship in Business Administration may be used to satisfy the elective requirement.