Business Administration

Western's Business Administration curriculum provides the skills and knowledge necessary for a successful career in business and management. The degree program builds a solid business foundation, covering accounting principles, business law, international business, finance, economics, statistics and marketing.

You can choose a general Business Administration major or one in several emphasis areas:

Next Steps

If you're interested in Western's School of Business, we invite you to take the next steps towards becoming a part of the Mountaineer family. 

Share your interest with friends and family: 
  1. Email this to your friends or family  Share on LinkedIn  Share on Google+  Twitter  Share this on Facebook

  2. Get more information about the program.
  3. Schedule a campus visit so you can meet professors, see the beautiful Gunnison Valley, and find out if Western is the perfect school for you.
  4. Start the online application process - apply online now.
  5. Find scholarships, grants, or financial aid that match your interests and situation.

Courses

FOR REQUIRED COURSES AND DEGREE PLANS, VISIT THE OFFICIAL UNIVERSITY CATALOG. This is a list of courses offered by Western State Colorado University. To ensure the courses you need are offered during the current semester, please visit the current university catalog at http://www.western.edu/catalog. To determined the courses required for your major, check the "Majors and Minors" tab for your area of study.

 ACC 201 - INTRO TO FINANCIAL ACCOUNTING (3 credits)

An introduction to the field of accounting with emphasis on corporate financial statements. Financial statements are viewed as a communication device conveying the financial health of a business to interested parties. The objective of this first course is to teach students to read, analyze, and interpret these financial statements. The emphasis is on developing critical thinking and problem-solving skills using accounting concepts. Students are exposed to the steps used by accountants to record, measure, and process financial information. Cash flow analysis is contrasted with the accrual basis of accounting; the concepts of asset valuation and income measurement are discussed. Accounting majors must pass this class with a minimum grade of "C." Prerequisites: completion of the College Mathematics Course Requirement with minimum grade of "C-", or instructor permission.

 ACC 202 - INTRO TO MANAGERIAL ACCOUNTING (3 credits)

An introduction to the preparation, uses, and analysis of common management accounting information. Topics include cost-volume-profit analysis, capital budgeting and present value applications, cash budgets, financial statement analysis, taxes, and management decisions, plus a brief introduction to modern cost accounting, with emphasis on activity-based costing systems. The development of problem-solving and analytical abilities is given primary importance throughout the course. Accounting majors must pass this class with a minimum grade of "C." Prerequisites: MATH 140, MATH 141, or MATH 151 with a minimum grade of "C-"; and ACC 201 with a minimum grade of "C."

 BUAD 100 - BUSINESS IN SOCIETY (3 credits)

A study of the role of business in modern society. Topics include the private enterprise system, consumerism, management functions, major functional areas of large business, vital areas of small-business operation, and the environment of business.

 BUAD 150 - INTRODUCTION TO HOSPITALITY (3 credits)

An introduction to hospitality management, including historical developmental patterns, current business trends, and future international expectations. Current job market, working environments, personal risks, and rewards are explored.

 BUAD 210 - LEGAL ENVIRONMENT OF BUSINESS (3 credits)

Provides students an ability to sense the occasions when a lawyer should be consulted for guidance in avoiding legal mistakes. A study is made of the ordinary legal aspects of common business transactions, including the topics of social forces, contracts, personal property, and agency.

 BUAD 270 - PRINCIPLES OF MARKETING (3 credits)

An introduction to the fundamental concepts of marketing, including consumer demand and behavior, segmentation, advertising, marketing research, product development, distribution, pricing, the internet as a marketing agent, and global marketing issues. The student is exposed to the most basic tools, factors, and marketing principles administered by management in establishing policy, planning, and complex problem solving. Prerequisites: ENG 102 with a minimum grade of "C-" and completion of at least 24 credits; or instructor permission.

 BUAD 300 - BUSINESS ETHICS (3 credits)

A study of how ethics apply to business organizations today. Special emphasis is placed on developing moral reasoning. The course provides multiple perspectives on actual cases and ethical dilemmas faced by organizations with an emphasis on allowing students to think through ethical problems. Topics studied include moral philosophies, moral agency and development, ethical underpinnings of free markets and economic systems, and ethical concerns with the environment, future generations, and other stakeholders such as employees and consumers. Prerequisites: completion of Base Curriculum; BUAD 309 or COTH 202; or instructor permission.

 BUAD 309 - BUSINESS COMMUNICATION (3 credits)

A study of the fundamentals, principles, and practices of effective written communication, including concepts of appearance, language, and psychology of tone and persuasiveness as applied to the business letter, memorandum, and report. Presentation skills are also discussed. Prerequisites: ENG 102 with a minimum grade of "C-"; sophomore standing.

 BUAD 315 - BUSINESS LAW (3 credits)

Study includes: sales, commercial paper, secured transactions, corporations, partnerships, estates, trusts, and agency. Prerequisite: BUAD 210.

 BUAD 325 - MANAGEMENT INFORMATION SYSTEMS (3 credits)

A study of how managers can and should be involved with systems planning, development, and implementation; what information systems resources are available to managers for decision support; and how information and technology can be used to supportbusiness strategy. Also, this course takes a managerial approach to information systems concepts and applications in business, while exposing the student to various types of software in the business sector. Prerequisite: BUAD 220 or CIS 120.

 BUAD 333 - ORGANIZATIONAL BEHAVIOR (3 credits)

Provides students an understanding of human behavior in organizations today. Students will become familiar with the basic dimensions of organizational behavior covering topics such as leadership, motivation, management of people, and group dynamics. The course stresses an experimental approach as well as the personal nature of the material and how this relates to the complexities of behavior in and of organizations. Prerequisite: BUAD 309 or COTH 202; or instructor permission.

 BUAD 335 - MARKETING COMMUNICATIONS (3 credits)

Advertising, sales promotions, media utilization, public relations, and personal selling are highlighted in this course. Legal regulations and ethical considerations in mass media advertising and promotions are also covered. Finally, the student is exposed to the principles of planning and budgeting for such media events. Prerequisites:MATH 140, MATH 141, or MATH 151 with a minimum grade of "C-"; ACC 201 with a minimum grade of "C"; BUAD 270; or instructor permission.

 BUAD 337 - HOSPITALITY LAW AND RISK MANAG (3 credits)

Provides an awareness of the rights and responsibilities that the law grants to or imposes upon a hotelkeeper and illustrates the possible consequences of failure to satisfy legal obligations. Also included is risk management as a means of mitigating exposure to lawsuits and fines. Prerequisites: BUAD 150; BUAD 210; or instructor permission.

 BUAD 340 - GLOBAL BUSINESS (3 credits)

Provides an awareness of the rights and responsibilities that the law grants to or imposes upon a hotelkeeper and illustrates the possible consequences of failure to satisfy legal obligations. Also included is risk management as a means of mitigating exposure to lawsuits and fines. Prerequisites: BUAD 150; BUAD 210; or instructor permission.

 BUAD 345 - CONSUMER BEHAVIOR (3 credits)

Utilizing theories from the behavioral sciences, this course provides an in-depth examination of the individual customer learning and decision-making processes, segmentation, as well as culture, subculture, and social class relationships with marketing. Students develop an understanding of consumers' shopping behavior, utilization of different marketing channels, perception of products, and reactions to advertising and other selling methods. Prerequisites: completion of Base Curriculum; BUAD 270; or instructor permission.

 BUAD 350 - HUMAN RESOURCE MANAGEMENT (3 credits)

Provides students with an understanding of the functions, content and challenges of Human Resource Management (HRM) in organizations today. Insights will be developed on basic dimensions of HRM such as recruitment, selection, performance management, rewards and retention, as well as particular challenges concerning strategic HRM and global environments. Emphasis is placed on how the complexities of HRM relate to students' past and future experiences as members of organizations. Prerequisites: BUAD 309 or COTH 202 or instructor permission.

 BUAD 360 - MANAGERIAL FINANCE (3 credits)

An introductory course to the field of managerial finance, covering such topics as financial analysis, time value of money, risk/return analysis, capital budgeting, working capital management, cost of capital, and optimal capital structure. Prerequisite: completion of Base Curriculum; or instructor permission.

 ECON 202 - MICROECONOMICS (3 credits)

The theory of microeconomics makes use of the tools of marginal cost-benefit analysis to provide a framework for the economic analysis of decision-making. The focus is on the choices of individual firms and consumers, and the resultant outcomes in individual markets. The social implications of the functioning of competitive markets are examined, as well as the causes of market failure and the potential roles of government in correcting them. Prerequisite: ACT math score of 19 or above; SAT math score of 460 or above; pass MATH 099; or Accuplacer Elementary Algebra test score of 85 or higher, or college-level math requirement with a minimum grade of "C-."

 ECON 216 - STATISTICS FOR BUSIN ECONOMICS (3 credits)

An introduction to descriptive statistics and statistical inference, with application in business, including hypothesis testing, confidence intervals, and simple regression analysis. Prerequisite: MATH 140, MATH 141, or MATH 151 with a minimum grade of "C-".

 ECON 302 - INTERMEDIATE MICROECONOMICS (3 credits)

Intermediate Microeconomics extends the analysis of individual economic behavior and the functioning of markets learned in ECON 202 by incorporating the more sophisticated microeconomic models used in more advanced economic analysis. Topics include the theories of the consumer and the firm, the functioning of market, and the impact of market structure on price formation. Prerequisites: ECON 202; MATH 140, MATH 141, or MATH 151 with a minimum grade of "C-"; ECON 201 recommended.

 ECON 303 - INTERNATIONAL ECONOMICS AND GLOBALIZATION (3 credits)

An exploration of economic, political, and social effects of globalization. This is examined from the perspectives of trade, development, finance, and the environment. The first half of the course focuses on the impacts of international trade. This includes preferential trading relations, protectionism, global trade agreements, competitiveness, and possible conflicts between trade and social objectives. The second half of the course focuses on international monetary relations and regimes. This includes understanding the balance of payments, exchange rate determination, currency crises, and international debt. Prerequisites: MATH 140, MATH 141, or MATH 151with a minimum grade of "C-"; ECON 201; ECON 202 recommended.

Faculty & Staff

Faculty

Co-director, Professional Land and Resource Management/Lecturer in Business Administration
B.S., California Polytechnic State University , M.S., Baylor University
Phone: (970) 943-2563
Office Location: Borick Business Building 225
PLRM - Lecturer; Clark Sustainable Development Chair, MEM Graduate Faculty
Phone:
Office Location:
Professor of Business Administration
B.S., M.A., Ph.D., University of Alabama.
Phone: (970) 943-2673
Office Location: Borick Business Building 221
Assistant Professor in Business Administration, Assistant Director of Professional Land and Resource Management
B.A., Western State Colorado University; J.D., University of Denver, College of Law.
Phone: (970) 943-3189
Office Location: Borick Business Building 251
Assistant Professor of Business Administration
B.S., University of Wyoming; J.D., University of Colorado School of Law.
Phone: (970) 943-2300
Office Location: Borick Business Building 222
Lecturer in Marketing
BBA Marketing, BA Psychology , Kent State University , M.B.A., Global Social and Sustainable Enterprise, Colorado State University
Phone: 970.943.3005
Office Location: Borick 250
Associate Dean of the Business School, Professor of Business Administration
B.A., Brigham Young University; M.A., Ph.D., Michigan State University.
Phone: (970) 943-2610
Office Location: Borick Building 217
Professor of Business Administration
M.A., M.P.A., Ph.D., University of Texas at Austin.
Phone: (970) 943-2566
Office Location: Borick Business Building 241