Strategic Communication

Courses

 BUAD 270 - PRINCIPLES OF MARKETING (3 credits)

An introduction to the fundamental concepts of marketing, including consumer demand and behavior, segmentation, advertising, marketing research, product development, distribution, pricing, the internet as a marketing agent, and global marketing issues. The student is exposed to the most basic tools, factors, and marketing principles administered by management in establishing policy, planning, and complex problem solving. Prerequisites: ENG 102 with a minimum grade of "C-" and completion of at least 24 credits

 COM 151 - INTRODUCTION TO MASS MEDIA (3 credits)

An examination of media-related industries (broadcasting, journalism, advertising, public relations and online communications), and the issues related to those industries that affect contemporary public discourse.

 COM 241 - MEDIA WRITING (3 credits)

An analysis and practice of the major forms of media writing, including print, broadcast and web-based publication, with an introduction to the ways that production varies the writing of each. Prerequisite: ENG 102 with a minimum grade of “C-.”

 COM 274 - PUBLIC RELATIONS COMMUNICATION (3 credits)

A study of the use of communication to establish credibility, trust, and confidence between and among communities, employees, public agencies, civic organizations and business institutions.

 COM 346 - MULTIMEDIA COMMUNICATION (3 credits)

An exploration of the theory and application of multimedia communication principles through projects that use common interactive multimedia, animation, non-linear editing, web authoring, and desktop-publishing programs. Prerequisites: COM 219, or instructor permission.

With Western's access to music festivals, art centers, ski resorts and film commissions, there may not be a better place to begin your studies in Strategic Communication.

Whether you seek a career in public relations, advertising, publicity, organizational development, events management or media production/relations, you'll gain hands-on experience as you work side-by-side with faculty and professionals dedicated to the art of sharing information.

What Will You Learn? What Skills Will You Acquire?

In Western's Strategic Communication program, you'll study the theories and techniques of communication between organizations and their constituencies. You'll build critical thinking skills, writing and presentation techniques, while broadening your perspectives and adapting your decision-making skills to the professional environment.

Beyond the Classroom

We offer students regular interaction with local, off-campus organizations searching for the next best idea in public relations campaigns, fundraising and events management.

After Graduation

Our graduates have continued on to work in public relations and advertising firms, governmental agencies, arts organizations, recreation centers and positions in corporate and non-profit organizations.