Publishing Workshops, Panels and Events

To register for the full conference and enroll in a three-day workshop or three-day critical seminar, click on the button below. All keynote talks, panels, one-day workshops, readings and special events are included in general registration, as is attendance at the Poetry Symposium each afternoon. All three-day workshops and three-day critical seminars require an additional fee of $200.


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Publishing Panel #1: "From the Hand of the Writer to the Eye of the Reader: The Independent Press Supply Chain.” Caleb Seeling, Moderator, with Kyle Harvey, Uche Ogbuje and Danny Rosen.

Sunday, July 23, 2:00 - 4:00, Taylor Hall 205

To see full biographies of the panelists, click each speaker's name below:

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Publishing One-Day Workshop #1: “The Challenges of Marketing.” Instructors: Caleb Seeling and Sandra Bond.

Saturday, July 22, 8:30 - 10:00 am, Taylor Hall 200

The publishing landscape continues to change at an astonishing pace, affecting publishers in all fields, from journalsim to children's books. Join Caleb Seeling, Publisher of Conundrum Press and Director of Western's Certificate in Publishing, as he discusses strategies for marketing books on all platforms in a world where individual attention, let alone time to read, is at a premium.

Caleb Seeling

Caleb J. Seeling is the Director of Western's Certificate in Publishing. He began working in publishing in 2006 and founded Samizdat Publishing Group in Denver in 2009. The company has since expanded, forming three imprints (Conundrum Press, Conundrum Faith, and Samizdat Creative), publishing between 20-30 books altogether each year. An active member of several publishing and arts organizations, Caleb is also a social entrepreneur, finding ways to serve the greater community and disadvantaged youth through strategic partnerships with organizations such as Colorado Business Committee for the Arts and Youth on Record. He has also recently published two graphic novels, The Battle Begins andThe Seeds of Strugglewith David C. Cook Publishing, illustrated by Eisner-award winning artist Sergio Cariello, with a contract for at least one moreCaleb is a native Coloradan based in Golden, where he lives with his wife Angela, four children, and three chickens.

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Publishing One-Day Workshop #2: “Using Social Media to Brand and Market your Work.” Instructor: Dr. Mark Todd.

Sunday, July 23, 8:30 - 10:00 am, Taylor Hall 200

Learn about the many trending social media platforms – and then learn strategies to use those venues to brand your writer-persona, market your work both before and after release, and apply analytics to give you the best bang for time away from your “real” writing.

Mark Todd
Dr. Mark Todd, founder of Western’s Graduate Program in Creative Writing, has been a Professor of English at Western since 1988. He currently teaches in the undergraduate creative writing program, and serves as Editor-in-Chief for Western Press Books. He has 25 years of professional journalism experience, having published hundreds of news stories, features, columns, and editorials in local through international markets. He also served as editor and publisher of both a newspaper and a regional magazine and, at one point, digested online news for the Lycos daily news service. Mark has performed his poetry and given fiction readings across the country and in Europe. His books include two collections of poetry, Wire Song (Conundrum, 2001) and Tamped, But Loose Enough to Breathe (Ghost Road, 2008). He is author of the science fiction novel Strange Attractors (Write in the Thick, 2012) and co-author with wife Kym O’Connell-Todd of the paranormal comedy/fantasy trilogy The Silverville SagaThe Silverville Swindle (Ghost Road, 2006), which was reissued as Little Greed Men (Raspberry Creek, 2011); All Plucked Up (Raspberry Creek, 2012); and The Magicke Outhouse (Raspberry Creek, 2013). All were nominated for Colorado Book Awards and Little Greed Men was also nominated for the Colorado Blue Spruce Award. Their latest book is Wild West Ghosts (Raspberry Creek, 2015), a creative nonfiction book about hauntings in frontier mining towns of the Rocky Mountains.

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All three-day Workshops meet Thursday, Saturday and Sunday, 7/20, 7/22 and 7/23, from 10:15 - 12:15. Cost: $200 in addition to registration.

Publishing Three-Day Workshop: "How to Prepare Yourself to Compete in the Publishing Industry." Leader: Sandra Bond

​Taylor Hall 200

Knowledge is power and this workshop will give participants a solid foundation of information about the competitive trade publishing world. The workshop will cover: how the industry works; how fiction is sold; how nonfiction is sold; how to find an agent; how to write an effective query letter; what to expect before and after your book has sold; how editor, author and agent work together as a team; does self-publishing help to attract an agent and/or a traditional publisher; what authors can do to help promote their books. 

Sandra Bond
Sandra Bond started her agency in Denver after working for the Jody Rein Books agency. She was the program administrator at the University of Denver's Publishing Institute from 2005-2009, and she is now a guest lecturer there every summer. She and her associate agent, Becky LeJeune, represent adult, young adult and middle-grade fiction, both literary, commercial and genre (mystery, thriller, horror, fantasy, sci-fi), and many categories of nonfiction, and they are looking for writers who truly have studied the craft of writing. Sandra was born and raised in Denver and has a degree in microbiology from the University of Colorado. Before pursuing a career in publishing, she was a film and television script analyst in Los Angeles. 

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