Certificate in Publishing Course Sequence

This page outlines the sequence of courses each student must take to fulfill the requirements for the degree. To see the catalogue description of each course, go to "Certificate in Publishing HOME" and click on the tab titled "Courses," or click directly here.

 

The Certificate in Publishing is a set of courses totaling 18 credits. It covers both the conceptual framework and the practicalities of the publishing industry, and gives students the opportunity to work directly on creating a book for publication with the program's press, Western Press Books, along with participating in the editorial process at the poetry Concentration's national journal THINK and with conundrum Press, which is owned by Ceritifcate in Publishing Director Caleb Seeling. Students take four, 3-credit practicum courses over 13 months, including two residential summer intensive terms and two non-residential academic terms. In addition, students take six, 1-credit courses online to learn theoretical concepts. The content of these six credits is closely correlated to practicum courses. Students may also take an elective internship as part of the certificate program.

CRWR 520  Summer Intensive I

3 Credits

CRWR 521  Editorial Practicum I

3 Credits

CRWR 522  Editorial Skills

1 Credits

CRWR 523  Acquisitions

1 Credits

CRWR 524  Business Models for Press Houses

1 Credits

CRWR 525  Editorial Practicum II

3 Credits

CRWR 526  Design and Layout

1 Credits

CRWR 527  Marketing and Sales

1 Credits

CRWR 528  Back Office and Fulfillment

1 Credits

CRWR 530  Summer Intensive II

3 Credits

Certificate in Publishing

Total Credits for the Certificate in Publishing
Two summer residencies @3 hours/summer = 6 credits 
Two academic semesters @6 hours/term = 12 credits 
Total Credits: 18

SUMMER I

CRWR 520 – Summer Intensive I (3 credits)

Introduces students to the entire publishing process from book concept to taking a book out of print, the different models of publishing companies, the book anatomy and basic design, author relations and acquisitions strategies. The theme, title, and student responsibilities in producing the literary journal is also decided upon. Graded Satisfactory/Unsatisfactory only. Prerequisite: Admission to the publishing program.

FALL I

CRWR 521 – Editorial Practicum I (3 credits)

Involves students in an acquisitions editorial staff that reads and evaluates submissions for publication in the book project for the year. Students review submissions ahead of time and e-mail comments to acquisitions editor on whether work should be considered by entire board, then participate in online discussions every other week. Students also meet online three times to discuss materials from learning modules, and how that information relates to book project and their duties as editors and publishers. Graded Satisfactory/Unsatisfactory only. Prerequisite: CRWR 520. Co-requisites: CRWR 522, CRWR 523, and CRWR 524.

CRWR 522 – Editorial Skills (1 credit)

Teaches these topics: what an editor does (and does not do); what "house style" is and how books conform; steps from developmental edit to copyedit to proofread; and appropriate interaction with authors. Graded Satisfactory/Unsatisfactory only. Prerequisite: CRWR 520. Co-requisites: CRWR 521, CRWR 523, and CRWR 524.

CRWR 523 – Acquisitions (1 credit)

Focuses on these topics: identifying potential authors and conducting author outreach; market analysis; working with agents and book packagers; negotiating the author contract; and working in editorial review groups – who participates and why. Graded Satisfactory/Unsatisfactory only. Prerequisite: CRWR 520. Co-requisites: CRWR 521, CRWR 522, and CRWR 524.

CRWR 524 – Business Models for Press Houses (1 credit)

Familiarizes students with traditional publishing house models such as nonprofit, for- profit, academic press, and trade press, as well as the emerging online electronic delivery models of publishing. Graded Satisfactory/Unsatisfactory only. Prerequisite: CRWR 520. Co-requisites: CRWR 521, CRWR 522, and CRWR 523.

SPRING I

CRWR 525 – Editorial Practicum II (3 credits)

Involves students in an acquisitions editorial staff that will select, proof, and ready submissions for publication of the book project for the year. Students participate in online discussions every week, meeting as an editorial board to select submissions for publication in the book project. Students finalize selections, proof work, and ready book for publication. The class also meets online three times to discuss materials from learning modules, and how that information relates to book project and their duties as editors and publishers. Graded Satisfactory/Unsatisfactory only. Prerequisite: CRWR 521. Co-requisites: CRWR 526, CRWR 527, and CRWR 528.

CRWR 526 – Design and Layout (1 credit)

Provides students with an understanding of such design and layout consideration as typography, use of graphics, cover design, interior book layout, creation of an index, interaction with printers, as well as alternative considerations for electronic and e-reader delivery. Graded Satisfactory/Unsatisfactory only. Prerequisite: CRWR 521. Co- requisites: CRWR 525, CRWR 527, and CRWR 528.

CRWR 527 – Marketing and Sales (1 credit)

Familiarizes student with the topics of 1) the role of the author in marketing and selling a book; 2) the marketing done ​>prior to book publication and what happens after release; 3) effective public relations; 4) sales model-direct, bookstores/retail, hybrid distribution; and electronic promotion, marketing, and delivery; 5) selling books in-house by team, by distribution, and by commissioned reps; 6) tracking and evaluating sales. Graded Satisfactory/Unsatisfactory only. Prerequisite: CRWR 521. Co-requisites: CRWR 525, CRWR 526, and CRWR 528.

CRWR 528 – Back Office and Fulfillment (1 credit)

Covers accounting and inventory issues, customer service, warehousing and shipping of physical book inventory, as well ​​as electronic delivery systems. Graded Satisfactory/Unsatisfactory only. Prerequisite: CRWR 521. Co-requisites: CRWR 525, CRWR 526, and CRWR 527.

SUMMER II

CRWR 530 – Summer Intensive II (3 credits)

Focuses on final preparation of the product as well as formulating and launching a marketing plan for distribution. Graded Satisfactory/Unsatisfactory only. Prerequisite: CRWR 525.

Graduate Program in Creative Writing, Application Information