Resort Management Emphasis
This is a new emphasis in Business Administration for fall 2010. The current resort management curriculum exists in the Outdoor Leadership and Resort Management Program.
The Resort Management Emphasis in Business Administration prepares students for mid-level management positions in the hospitality industry. With a solid foundation in business, a student is well prepared to succeed in specific courses in resort management and be equipped with employment-ready skills upon graduation. Students with a resort management emphasis are required to complete 400 hours of work experience in the industry prior to graduation to provide practical experience in the field.
RESORT MANAGEMENT EMPHASIS
A minimum of 60 credits is required, including the 18-credit Base Curriculum, the 15-credit Business Administration Nucleus, and the following 27 credits:
BUAD 200 Introduction to Hospitality..........................................................3 cr
BUAD 331 Food & Beverage Management ...............................................3 cr
BUAD 332 Rental & Retail Management.......................................................3 cr
BUAD 334 Lodging Operations...................................................................3 cr
BUAD 337 Hospitality Law and Risk Management..........................................3 cr
BUAD 363 Business and the Environment....................................................3 cr
BUAD 482 Hospitality Operations Management.............................................3 cr
BUAD 491 Strategic Management..............................................................3 cr
One of the following:
OLRM 398 Program Planning .....................................................................3 cr
BUAD 329 E-Commerce............................................................................3 cr
BUAD 345 Consumer Behavior...................................................................3 cr
BUAD 350 Human Resource Management...................................................3 cr
BUAD 499 Internship in Business Administration...........................................3 cr
New courses proposed for the Resort Management Emphasis:
BUAD 200 - Introduction to Hospitality
An introduction to the profession of hospitality management. A study of historical developmental patterns, current business trends, and future international expectations. A survey of the current job market, working environments, personal risks, and rewards.
BUAD 331 - Food and Beverage Management
Prepares the student for management of sales, food cost controls, beverage cost controls, labor, personnel, sanitation, and market analysis as they relate to the resort industry. Prerequisites: overall GPA of 2.500 or higher, or department chair permission; BUAD 200; BUAD 220 or CIS 120.
BUAD 332 - Rental and Retail Management
An introduction to operating rental and retail-profit centers as part of a corporation involved in the resort industry. Includes managing personnel, equipment, training, traffic flow, buying, forecasting, and accounting. Prerequisites: overall GPA of 2.500 or higher, or department chair permission; BUAD 200; BUAD 220 or CIS 120.
BUAD 334 - Lodging Operations
A focus on organizational structure and front office positions. Topics covered include reservation, registration and rooming process; management, financial, and policy control procedures. Also organization, staffing, functions of housekeeping departments. Prerequisites: overall GPA of 2.500 or higher, or department chair permission; ACC 202; BUAD 200; BUAD 220 or CIS 120.
BUAD 337 - Hospitality Law and Risk Management
Provides an awareness of the rights and responsibilities that the law grants to or imposes upon a hotelkeeper and illustrates the possible consequences of failure to satisfy legal obligations. Also incorporates risk management as a means of mitigating exposure to lawsuits and fines. Prerequisites: overall GPA of 2.500 or higher, or department chair permission; BUAD 200; BUAD 210; or instructor permission.
BUAD 482 - Hospitality Operations Management
A course designed to coordinate the various management functions learned in previous classes into a workable approach to profitable resort operations. Prerequisites: overall GPA of 2.500 or higher, or department chair permission; BUAD 331, BUAD 332, BUAD 334, BUAD 337 and BUAD 360; and senior standing. Students are encouraged to take this course during their last semester; graduating seniors are given priority in enrollment.
