Managing the Western State Colorado University Brand
Managing the Western State Colorado University brand
Primary responsibility for managing the Western brand lies with the university‘s Marketing & Media Relations Department, which works with the campus community to share the Western story.
The office advances the university by:
- Heightening awareness of the university’s accomplishments and goals.
- Highlighting the work of its high-achieving students, accomplished alumni, and talented faculty and staff.
- Promoting academic programs and events.
- Spotlighting how Western's outstanding academics complement the splendor of our location in the Colorado Rocky Mountains.
- Providing clear, honest, and timely information to internal and external audiences.
- Ensuring an internal and external identity consistent with the university‘s mission and brand.
Western's Brand Identity Guidelines govern the use of the university's trademarked logos. If you intend to use any of these logos, please read this manual and abide by the guidelines set forth inside.
Turn to the Western Marketing & Media Relations team for help with properly using the Western brand elements. Staff members can answer questions and provide recommendations on implementing our brand and finding both sources and information. In some cases, we can offer professional services to help produce your project. We can also provide artwork that meet your project‘s specifications. High-quality files of the Western logo and certain brand elements are available for download. In addition, staff members can assist with photography, production and selecting images from the university‘s digital photography archives.
Review and approval process
Because we must clearly and consistently communicate the Western story, all printing and advertising materials at Western must comply with the guidelines in this brand manual. Hence, Marketing & Media Relations must review all such materials before production and distribution. Communications staff members, familiar with both the letter and spirit of the brand manual, review materials for consistency, clarity and quality.
Here are some examples of projects requiring review:
- Specialty items (aka, “SWAG”), such as pencil, pen, mug and T-shirt designs.
For projects produced through Western Marketing & Media Relations, the review process fits automatically into the production timeline. For projects not produced through Marketing & Media Relations, producers must provide the director of marketing with a digital file or hard-copy proof before final production. The time required by staff members to review the proof varies, depending on such factors as project type, complexity and staff availability. For assistance with any aspect of any project, email firstname.lastname@example.org, or call 970.943.3038.